Communications strategies and construction of senses: #NiUnaMenos and International Feminist Strike 2021 in Mendoza
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Universidad Industrial de Santander
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El trabajo se ubica en el campo de estudios sobre comunicación y género/feminismos y recoge antecedentes desarrollados bajo la idea-fuerza de que acontecimientos como #NiUnaMenos y la visibilización de las violencias patriarcales; la Marea Verde y el debate por la legalización y despenalización del aborto en Argentina, produjeron un ensanchamiento discursivo respecto de temas y problemas de género/feministas junto a alianzas entramadas de actores sociales. En concreto, aquí se abordan las estrategias comunicacionales y las construcciones de sentido desarrolladas por la colectiva #NiUnaMenos Mendoza, con motivo de un nuevo Paro Internacional Feminista y Transfeminista convocado para el 8 de marzo de 2021, Día Internacional de la Mujer. El objetivo principal es describir y analizar los discursos construidos y difundidos por la colectiva atendiendo al diseño comunicacional edificado sobre la base de dos núcleos temáticos relevantes: violencia/femicidios y trabajo/tareas de cuidado poniendo atención, además, a los usos del lenguaje. En relación a los aspectos metodológicos, el trabajo expone los hallazgos obtenidos a partir de la recolección, sistematización y estudio de piezas comunicacionales producidas y difundidas en las redes sociales de la colectiva a la luz de las herramientas del análisis del discurso crítico y social.
The paper is located in the field of studies on communication and gender / feminisms and collects antecedents developed under the idea-force that events such as #NiUnaMenos and the visibility of patriarchal violence; the Green Tide and the debate over the legalization and decriminalization of abortion in Argentina produced a discursive broadening of gender / feminist issues and problems along with interwoven alliances of social actors. Specifically, here the communicational strategies and constructions of sense developed by the collective #NiUnaMenos Mendoza are addressed, on the occasion of a new International Feminist and Transfeminist Strike called for March 8, 2021, International Women's Day. The main objective is to describe and analyze the discourses constructed and promulgate by the collective, taking into account the communicational design built on the basis of two relevant thematic clusters: violence / femicides and work / care work, paying attention also to the uses of language. In relation to the methodological aspects, the work presents the findings obtained from the collection, systematization and study of communication pieces produced and promulgate in the social networks of the collective, considering the tools of critical and social discourse analysis.
The paper is located in the field of studies on communication and gender / feminisms and collects antecedents developed under the idea-force that events such as #NiUnaMenos and the visibility of patriarchal violence; the Green Tide and the debate over the legalization and decriminalization of abortion in Argentina produced a discursive broadening of gender / feminist issues and problems along with interwoven alliances of social actors. Specifically, here the communicational strategies and constructions of sense developed by the collective #NiUnaMenos Mendoza are addressed, on the occasion of a new International Feminist and Transfeminist Strike called for March 8, 2021, International Women's Day. The main objective is to describe and analyze the discourses constructed and promulgate by the collective, taking into account the communicational design built on the basis of two relevant thematic clusters: violence / femicides and work / care work, paying attention also to the uses of language. In relation to the methodological aspects, the work presents the findings obtained from the collection, systematization and study of communication pieces produced and promulgate in the social networks of the collective, considering the tools of critical and social discourse analysis.
Keywords
International Feminist Strike, #NiUnaMenos, Communications strategies, construction of senses, Paro Internacional Feminista, #NiUnaMenos, Estrategias Comunicacionales, Construcciones de sentido