Casos de estudio sobre fracasos empresariales, como herramienta pedagógica en la asignatura creación de empresas

Irreño Martínez, Alba Fernanda; Sanmiguel Gualdron, Silvia Juliana

Publicación:
Casos de estudio sobre fracasos empresariales, como herramienta pedagógica en la asignatura creación de empresas

dc.contributor.advisor	Pedraza Avella, Aura Cecilia
dc.contributor.author	Irreño Martínez, Alba Fernanda
dc.contributor.author	Sanmiguel Gualdron, Silvia Juliana
dc.date.accessioned	2024-03-03T20:39:07Z
dc.date.available	2014
dc.date.available	2024-03-03T20:39:07Z
dc.date.created	2014
dc.date.issued	2014
dc.description.abstract	La cátedra Creación de Empresas de la Escuela de Estudios Industriales y empresariales de la Universidad Industrial de Santander, capacita a los estudiantes en la elaboración y estructuración de una nueva empresa, mediante el estudio de fundamentos teóricos acerca de la innovación de un negocio y los factores claves para alcanzar el éxito. Emprender no es necesariamente sinónimo de éxito, siempre se debe contemplar el fracaso, dado que no es fácil atinar a una idea de negocio rentable y duradero.
dc.description.abstractenglish	The Entrepreneurship subject of the Industrial and Business Studies School at Universidad Industrial de Santander, trains students in developing and structuring a new company, through the study of theoretical fundaments about innovation in business and key factors for success. Entrepreneurship is not necessarily synonymous of success, failure should always be considered, since it is not easy to come up with an idea of profitable and sustainable business. Most studies on success rates show that most of businesses fail rather than obtaining successful results that endure over time; despite this phenomenon, little is found in the literature of entrepreneurship lectures on factors that lead to this situation and there are few people who admit having failed. This bachelor thesis was developed as a complement for the course entrepreneurship, it includes a literature review to contextualize the issue and seven case studies which are an element of and downs that crosses an entrepreneur and the factors that lead failure. These cases were constructed from regional histories that facilitate understanding and awakened interest in students, they were enshrined in a book in Moodle and summarized in an educational video.
dc.description.degreelevel	Pregrado
dc.description.degreename	Ingeniero Industrial
dc.format.mimetype	application/pdf
dc.identifier.instname	Universidad Industrial de Santander
dc.identifier.reponame	Universidad Industrial de Santander
dc.identifier.repourl	https://noesis.uis.edu.co
dc.identifier.uri	https://noesis.uis.edu.co/handle/20.500.14071/30277
dc.language.iso	spa
dc.publisher	Universidad Industrial de Santander
dc.publisher.faculty	Facultad de Ingenierías Fisicomecánicas
dc.publisher.program	Ingeniería Industrial
dc.publisher.school	Escuela de Estudios Industriales y Empresariales
dc.rights	http://creativecommons.org/licenses/by/4.0/
dc.rights.accessrights	info:eu-repo/semantics/openAccess
dc.rights.creativecommons	Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.license	Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0
dc.subject	Casos De Estudio
dc.subject	Empresas Regionales
dc.subject	Fracasos Empresariales
dc.subject	Creación De Empresas
dc.subject	Tecnologías De Información Y Comunicación
dc.subject	Herramienta Pedagógica.
dc.subject.keyword	Case Studies
dc.subject.keyword	Projects Companies
dc.subject.keyword	Business Failures
dc.subject.keyword	Entrepreneurship
dc.subject.keyword	Information And Communication Technologies
dc.subject.keyword	Pedagogical Tool.
dc.title	Casos de estudio sobre fracasos empresariales, como herramienta pedagógica en la asignatura creación de empresas
dc.title.english	Case study of business failures, as the subject teaching tool in entrepreneurship
dc.type.coar	http://purl.org/coar/version/c_b1a7d7d4d402bcce
dc.type.hasversion	http://purl.org/coar/resource_type/c_7a1f
dc.type.local	Tesis/Trabajo de grado - Monografía - Pregrado
dspace.entity.type	Publication